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Rao's vs Newman's Own — Which Is Better?

📅 Updated March 2026⏱️ 5 min read

TL;DR

Rao's Homemade is the undisputed winner for taste and ingredient quality, using whole Italian tomatoes and no fillers. Newman's Own is a fantastic value option that is clean, sugar-free, and charitable, but it relies on tomato paste and water rather than whole tomatoes.

🔑 Key Findings

1

Rao's uses whole peeled tomatoes while Newman's Own relies on tomato puree (paste + water).

2

Both brands use olive oil as their primary fat, avoiding the soybean oil found in cheaper competitors like Prego.

3

Newman's Own uses carrot puree to sweeten its sauce naturally, keeping it free of added sugar.

4

Rao's costs ~3x more per ounce than Newman's Own, but the flavor difference is noticeable.

The Short Answer

If money is no object, Rao's Homemade is the better sauce. It tastes like it was simmered on a stove in East Harlem (because it basically is). It uses Italian whole peeled tomatoes and pure olive oil, with absolutely no water or tomato paste added to stretch the volume. It is widely considered the benchmark for jarred sauce.

However, Newman's Own is the best sauce you can buy for under $4. Unlike most budget brands (looking at you, Prego), Newman's Own Marinara contains no added sugar and uses Extra Virgin Olive Oil instead of cheap soybean oil. It relies on tomato puree (water + paste) rather than whole tomatoes, which affects the texture, but it is a strictly "clean" product that donates 100% of its profits to charity.

Why This Matters

Pasta sauce is a minefield of hidden sugar and cheap oils. Most brands under $5 are essentially "tomato-flavored ketchup," loaded with high fructose corn syrup and inflammatory soybean oil to mask the taste of low-quality tomato paste.

Finding a sauce that uses actual olive oil and no sugar is rare in the center aisles of the grocery store. Both Rao's and Newman's Own pass this critical test, putting them in the top 10% of options automatically. The choice between them comes down to culinary preference (texture/taste) versus budget.

Head-to-Head Comparison

FeatureRao's HomemadeNewman's Own (Marinara)
Primary TomatoWhole Peeled TomatoesTomato Puree (Paste + Water)
Oil UsedOlive OilExtra Virgin Olive Oil
SweetenerNone (Natural Tomato)Carrot Puree
TextureChunky, rich, oilySmooth, slightly thinner
AdditivesNoneCitric Acid
Price~$8.00 - $10.00~$3.00 - $4.00
VerdictGold Standard⚠️ Best Value

What's Actually In Rao's

Rao's ingredient list is shockingly short. This is exactly what you would put in a pot if you were making sauce at home.

  • Italian Whole Peeled Tomatoes — The holy grail of sauce. They use the whole fruit, not a processed paste. Is Raos Clean
  • Olive Oil — A significant amount. You can see the orange hue of emulsified oil, which carries the flavor.
  • Onions & Garlic — Fresh, not powdered.
  • Salt, Basil, Pepper, Oregano — Simple seasoning.

The Rao's Difference: There is no added water. Most sauces are watered-down tomato paste. Rao's is cooked down from whole tomatoes, concentrating the flavor naturally.

What's Actually In Newman's Own

Newman's Own manages to keep the price down while keeping the ingredients clean. They use smart substitutions to avoid the "junk" found in other cheap sauces.

  • Tomato Puree — This is a mix of water and tomato paste. It's the standard base for budget sauces. It lacks the depth of whole tomatoes but is perfectly safe.
  • Diced Tomatoes — Adds some texture back into the puree.
  • Extra Virgin Olive Oil — A huge win. Most sauces at this price point use canola or soybean oil. Oils In Pasta Sauce
  • Carrot PureeGenius move. Instead of adding cane sugar to cut the acidity of the tomato paste, they use sweet carrots. It keeps the "No Added Sugar" label honest.
  • Citric Acid — A preservative and acidifier often needed when using tomato paste bases.

Caution: Always check the label on Newman's Own. While the standard Marinara is clean, some specialty flavors (like their "Sockarooni" or "Cabernet" in the past) have occasionally contained seed oil blends or sugar. Read the back, not just the front.

Taste & Texture

We reviewed the consensus from major food publications and community taste tests.

Rao's:

  • Taste: Deep, roasted tomato flavor with a strong savory garlic punch. Low acidity.
  • Texture: luscious and coating. It clings to pasta perfectly because of the high olive oil content.
  • Consensus: "Tastes homemade."

Newman's Own:

  • Taste: Brighter and more acidic. The carrot puree adds a subtle vegetal sweetness that some people love and others find distracting.
  • Texture: Thinner than Rao's. Can be a bit "saucy" rather than "meaty."
  • Consensus: "Great for the price, but needs doctoring."

The Bottom Line

1. Buy Rao's if you are eating pasta simply (just sauce and noodles) or serving guests. The flavor is complex enough to stand on its own without needing extra meat or spices.

2. Buy Newman's Own if you are using the sauce as a base for a meat sauce, lasagna, or a dish with lots of veggies. Once you add ground beef and onions, the subtle texture difference of Rao's matters less.

3. Check the Unit Price. Costco sells a 2-pack of large Rao's jars for a price that brings it closer to the cost of standard grocery store sauces. That is the ultimate hack.

FAQ

Does Newman's Own have seed oils?

Generally, no. The standard Marinara and Organic Marinara lines use Extra Virgin Olive Oil. However, ingredient formulations change, and some specialty flavors have used soybean oil in the past. Always scan the label for "Soybean" or "Canola" oil.

Is Rao's worth the money?

Yes. You are paying for the lack of water. A jar of Rao's has a higher density of actual tomatoes compared to a jar of Prego, which is largely water and thickeners. You are buying more food per ounce.

Which sauce is lower in sugar?

Rao's is lower. While neither adds cane sugar, Newman's Own uses carrot puree which adds slightly more natural sugar to balance the acidity of the tomato paste. Rao's relies purely on the sweetness of ripe tomatoes. Sugar In Pasta Sauce

🛒 Product Recommendations

Carbone Marinara Sauce

Carbone Fine Food

The top premium rival to Rao's. It uses **100% Italian whole peeled tomatoes** (not paste) and is slow-cooked in small batches to naturally concentrate flavor without added sugar.

Recommended

White Linen Marinara

Victoria

The Costco cult favorite. It features a shockingly short ingredient list—**Italian tomatoes, olive oil, onions, garlic, basil, and spices**—at a price per ounce that beats almost every other premium sauce.

Recommended
Marinara Sauce

Michael's of Brooklyn

An ultra-premium option that is even cleaner than Rao's. It contains **no calcium chloride** (a firming agent found in most canned tomatoes) and uses fresh parsley and basil rather than dried herbs.

Recommended
Organic Marinara

Organico Bello

A strict organic pick. It uses **imported organic Italian tomatoes** and organic extra virgin olive oil, with zero added sugar, paste, or water fillers.

Recommended

Garlic Marinara

Cucina Antica

Distinct for its lack of tomato paste. The label lists **Italian chopped tomatoes** as the first ingredient, creating a lighter, fresher sauce that is keto-friendly and very low in sodium.

Recommended
Organic Essential Sauce

Otamot

The nutrient-density winner. It blends **10 organic vegetables** (including sweet potato, butternut squash, and spinach) into the sauce to boost fiber and vitamins without adding cane sugar.

Recommended

Tomato Basil Marinara

Primal Kitchen

One of the few sauces to use **Avocado Oil** instead of olive or seed oils. It is Certified Paleo and Whole30 Approved, with no added sugar or dairy.

Recommended

Original Marinara

Yo Mama's Foods

Targeted at low-carb eaters, this sauce has **zero added sugar** and uses fresh onions and garlic. It is frequently tested for low sodium levels (130mg per serving), making it heart-healthy.

Recommended
Organic Marinara Pasta Sauce

365 by Whole Foods Market

The best budget organic option. Unlike other store brands, it uses **organic extra virgin olive oil** and contains no added sugar, keeping it compliant with strict clean-eating standards.

Recommended

Napa Valley Homemade Marinara

Mezzetta

A widely available mid-range option. It relies on **plum tomatoes** and avoids tomato paste, giving it a fresher flavor profile than standard supermarket brands like Classico.

Recommended

Organic Marinara

Simply Nature (Aldi)

The deep-discount winner. While it relies on tomato puree, it is **USDA Organic** and free from the soybean oil and high fructose corn syrup found in similarly priced competitors.

Recommended
🚫
Traditional Italian Sauce

Prego

A sugar bomb disguised as dinner. It contains **4g of added sugar** per serving (9g total sugar) and uses canola oil instead of olive oil.

Avoid
🚫

Old World Style Traditional

Ragu

Contains **soybean oil** as the second primary ingredient after tomato puree. It is also sweetened with sugar, lacking the depth of real tomatoes.

Avoid
🚫

Traditional Pasta Sauce

Hunt's

One of the last major holdouts still using **High Fructose Corn Syrup** (HFCS) and corn syrup as sweeteners. It is highly processed and lacks olive oil entirely.

Avoid
🚫

Traditional Sweet Basil

Classico

Despite the 'traditional' name, it relies on significant amounts of **added sugar** and water to bulk up the tomato paste base. It often contains calcium chloride to firm up lower-quality tomatoes.

Avoid
⚠️

Traditional Marinara Sauce

Trader Joe's

Don't be fooled by the store name. The *standard* (non-organic) jar contains **soybean oil** and added sugar. Always opt for their Organic Marinara instead.

Use Caution
⚠️
Olive Oil & Garlic

Bertolli

Misleading marketing. While it highlights olive oil on the front, the ingredient list reveals it also contains **sugar** and modified starches/additives not found in homemade sauce.

Use Caution

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