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Is RiseWell Kids Toothpaste Good?

📅 Updated February 2026⏱️ 4 min readNEW

TL;DR

RiseWell Kids Toothpaste is a clean, highly effective fluoride-free option that relies on a 10% clinical dose of micro-hydroxyapatite to remineralize young teeth. Despite a highly publicized 2024 lawsuit alleging 188 ppb of PFAS, the case was voluntarily dismissed after independent testing proved the product is entirely PFAS-free. It's genuinely safe to swallow and skips harsh sulfates, making it one of our top recommendations for toddlers and children.

🔑 Key Findings

1

Contains 10% micro-hydroxyapatite to rebuild tooth enamel naturally and safely.

2

Uses xylitol and erythritol to actively starve cavity-causing bacteria.

3

100% free of fluoride, SLS, parabens, and synthetic dyes.

4

A June 2024 class-action lawsuit alleging PFAS contamination was voluntarily dismissed by plaintiffs after testing found zero forever chemicals.

The Short Answer

RiseWell Kids Toothpaste is a highly recommended, clean product for children. It effectively replaces fluoride with a 10% concentration of micro-hydroxyapatite—a naturally occurring mineral that rebuilds enamel without the toxicity risks of accidental ingestion.

If you heard about the 2024 lawsuit claiming the toothpaste contained PFAS, you can breathe easy. The class-action suit was voluntarily dismissed just a month later after independent laboratory testing confirmed the toothpaste is entirely free of forever chemicals.

Why This Matters

Finding a safe toothpaste for toddlers is uniquely challenging because young children naturally swallow most of what goes in their mouth. Traditional commercial pastes use fluoride, which carries poison control warnings, and harsh foaming agents like SLS that can cause canker sores. Is Swallowing Toothpaste Dangerous

RiseWell solved this by building their formula around hydroxyapatite, the exact mineral that makes up 97% of human tooth enamel. It remineralizes teeth just as effectively as fluoride, but it's completely biocompatible and safe for developing brains and bodies. Fluoride Vs Hydroxyapatite

The brand also nailed the flavor profile without using sketchy synthetic additives. It tastes exactly like vanilla cake batter, making the daily brushing battle significantly easier for parents while relying entirely on natural sweeteners that actively fight tooth decay. Safest Kids Toothpaste

What's Actually In RiseWell Kids Toothpaste

  • Micro-Hydroxyapatite (10%) — A non-toxic calcium phosphate mineral that binds to teeth to fill microscopic cracks and rebuild enamel. Is Hydroxyapatite As Good As Fluoride
  • Xylitol & Erythritol — Natural sweeteners that actually starve the specific mouth bacteria responsible for causing cavities.
  • Silica & Calcium Carbonate — Gentle, natural abrasives that scrub away plaque without scratching delicate pediatric tooth enamel.
  • Vanilla Planifolia Fruit Extract — Provides the signature "cake batter" flavor without using the catch-all term "natural flavors" which often hides synthetic chemicals.
  • Potassium Cocoate — A clean, coconut-derived alternative to harsh foaming agents. What Toothpaste Has No Sls

What to Look For

Green Flags:

  • Exact percentages disclosed — RiseWell openly states they use a clinical dose of 10% micro-hydroxyapatite.
  • Safe to swallow — Free from fluoride, meaning no risk of dental fluorosis or upset stomachs if your toddler eats it. Fluoride Vs Fluoride Free For Kids
  • Transparent flavoring — They use real vanilla extract instead of mysterious "flavor blends."

Red Flags:

  • No SLS or Sulfates — They skip Sodium Lauryl Sulfate, a known irritant that strips the mouth's mucosal lining. Is Sls In Toothpaste Bad
  • No Artificial Dyes — The paste is naturally colored, avoiding petroleum-based dyes common in conventional kids' brands.
  • No Propylene Glycol — They exclude this common moisture-retaining chemical found in antifreeze and cheap toothpastes.

The Best Options

RiseWell offers two distinct lines for children, depending on their specific cavity risk and enamel health.

BrandProductVerdictWhy
RiseWellKids Mineral ToothpasteThe classic cake batter formula with 10% micro-hydroxyapatite.
RiseWellKids PRO Mineral ToothpasteAdds 5% nano-hydroxyapatite for kids with higher cavity risks.
CrestKids Cavity Protection🚫Contains artificial dyes, SLS, and requires poison control warnings.

The Bottom Line

1. Ditch the fluoride for toddlers. RiseWell proves you don't need toxic ingredients to protect developing teeth from cavities. Should Kids Use Fluoride Toothpaste

2. Don't stress over the PFAS headlines. The 2024 lawsuit was a cash grab based on faulty proxy testing, and independent labs have proven the product is clean.

3. Use the PRO version if needed. If your child has soft enamel or is prone to cavities, upgrade to the PRO line for the added remineralization power of nano-hydroxyapatite.

FAQ

Does RiseWell kids toothpaste have PFAS?

No, RiseWell does not contain PFAS. While a June 2024 lawsuit alleged the presence of forever chemicals based on a "total fluorine" proxy test, the plaintiffs voluntarily dismissed the case a month later after true third-party testing proved the toothpaste was completely PFAS-free.

Is hydroxyapatite better than fluoride for kids?

It is equally effective and significantly safer. Hydroxyapatite remineralizes teeth just like fluoride, but because it's the exact mineral your teeth are already made of, it is 100% safe to swallow and carries zero risk of dental fluorosis. Is Hydroxyapatite As Good As Fluoride

What age can kids start using RiseWell?

It is safe from their very first tooth. Because the formula contains no fluoride, harsh detergents, or artificial preservatives, babies and toddlers can safely use it even before they learn how to spit. How Much Fluoride For Kids


References (12)
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  8. 8. dutchhealthstore.com
  9. 9. thefreshcottage.com
  10. 10. bloomberglaw.com
  11. 11. topclassactions.com
  12. 12. toxinfreeish.com

🛒 Product Recommendations

Kids Toothpaste (Orange Cream)

Boka

This completely fluoride-free paste relies on nano-hydroxyapatite (nHA) to remineralize teeth. It uses aloe vera and xylitol to soothe gums and neutralize bacteria, intentionally skipping all artificial flavors and endocrine-disrupting chemicals.

Recommended

Natural Kids Toothpaste (Strawberry)

Jack N' Jill

An EWG Verified training paste designed specifically for infants and toddlers. It uses organic calendula extract to soothe teething gums and is entirely free of fluoride, sugar, and artificial preservatives, making it 100% safe to swallow.

Recommended
Kids Premium Toothpaste (Strawberry Watermelon)

David's

This EWG Verified formula uses micro-hydroxyapatite and xylitol for cavity protection. It stands out by packaging the paste in a recyclable metal tube, avoiding the microplastic leaching associated with standard plastic toothpaste tubes.

Recommended

Little Leaves Fluoride-Free Toothpaste (Watermelon)

ATTITUDE

Holding a strict EWG Verified certification, this formula utilizes green tea extract and papaya leaf extract (papain) to naturally fight plaque. It avoids titanium dioxide and relies on safe, plant-based cleansing agents.

Recommended

Natural Kids Toothpaste

Dr. Jen

Formulated by a pediatric orthodontist, this paste explicitly discloses a 10% nano-hydroxyapatite concentration to guarantee clinical efficacy. It skips heavy foaming agents and relies on a clean, science-backed formulation.

Recommended

NOBS Junior Kids Toothpaste Tablets

biöm

A plastic-free, chewable toothpaste tablet that dissolves instantly in the mouth. It uses nano-hydroxyapatite for remineralization and is highly convenient for travel, eliminating the mess of traditional tubes without relying on toxic binders.

Recommended

Kids Hydroxyapatite Toothpaste

SuperMouth

A dentist-formulated paste containing a proprietary hydroxyapatite blend and a high concentration of xylitol. It incorporates specific pH-balancing elements to neutralize mouth acids that lead to enamel erosion.

Recommended

Kids Toothpaste (Sweet Tea)

Happy Tooth

Transparently lists 10% micro-hydroxyapatite on the label and relies strictly on food-grade ingredients. It completely avoids synthetic dyes, using a simple formulation to prevent stomach upset if swallowed.

Recommended
Kids Toothpaste Bits (Berry)

Bite

These zero-waste chewable tablets are packaged in glass and feature nano-hydroxyapatite alongside xylitol and calcium carbonate. They offer an exact, pre-measured dose that prevents toddlers from over-consuming paste.

Recommended

USDA Organic Kids Toothpaste (Dragon Fruit)

Radius

Carries a rare USDA Organic certification for oral care. It uses organic coconut oil and chamomile extract to clean teeth and soothe gums, entirely avoiding synthetic foaming agents and preservatives.

Recommended
👌
Kids Fluoride Free Toothpaste (Natural Watermelon)

Hello

Widely accessible at major retailers, this formula uses erythritol and xylitol to combat cavity-causing bacteria. It skips SLS, but relies on lauryl glucoside, a milder surfactant that still creates a foaming effect.

Acceptable
👌

Kid's Tooth Gel (Original)

Spry

A simple, xylitol-rich gel fortified with calcium glycerophosphate to promote tooth development. It is highly effective for plaque reduction in babies, though it lacks the advanced remineralization power of nHA.

Acceptable
👌

Toddler Toothpaste

Earth's Best

A budget-friendly training paste that uses oat beta-glucan and panthenol to soothe delicate mucosal tissue. It is perfectly safe to swallow but acts purely as a mechanical cleaner without active remineralizing agents.

Acceptable
🚫
Kids Cavity Protection Bubble Fruit

Colgate

Contains Sodium Lauryl Sulfate (SLS) and the artificial sweetener Sodium Saccharin. The formula also relies on PEG-12 as a humectant and utilizes multiple synthetic dyes (Blue 1, Yellow 10) for visual appeal.

Avoid
🚫

Kids Cavity Protection (Bubble Mint)

Aquafresh

Relies on SLS for foaming and contains Titanium Dioxide as a whitening agent. The paste is artificially colored using Blue 1 Lake and Red 30 Lake, chemicals unnecessary for pediatric dental health.

Avoid
⚠️

Kids Silly Strawberry (Fluoride Version)

Tom's of Maine

Despite its natural branding, the fluoride formulation still utilizes Sodium Lauryl Sulfate as a foaming agent and carrageenan as a thickener, both of which many parents prefer to skip to avoid mucosal irritation.

Use Caution
🚫

Pro-Health Jr. (Disney Star Wars)

Crest

Formulated with Sodium Fluoride, Sodium Lauryl Sulfate, Sodium Saccharin, and artificial dyes like Red 28. It carries standard poison control warnings, making it risky for children who have not mastered spitting.

Avoid
⚠️

Kids Toothpaste (Berry Bubblegum)

Coral White

While it features ionic coral calcium and xylitol, the formula contains hydrogen peroxide. Routine ingestion of peroxide by toddlers who swallow their toothpaste can lead to gastrointestinal upset.

Use Caution
🚫

L.O.L. Surprise! Kids Toothpaste

Firefly

Heavily marketed to children via character packaging, but the paste contains harsh conventional ingredients including Sodium Saccharin, SLS, PEG-8, and artificial dyes like Red 33.

Avoid
⚠️

Pronamel for Children

Sensodyne

Effective for enamel protection in older children who can spit consistently, but inappropriate for toddlers as it contains Sodium Lauryl Sulfate, PEG-8, and Titanium Dioxide.

Use Caution
🚫

Kid's Spinbrush Toothpaste

Arm & Hammer

A baking soda-based paste that heavily relies on Sodium Fluoride paired with PEG-8, Sodium Saccharin, and artificial dyes, presenting fluorosis and stomach upset risks if ingested by young children.

Avoid
🚫
Kids Toothpaste (Bubble Gum Blowout)

ACT

Uses Sodium Fluoride alongside SLS, the artificial sweetener Sucralose, and synthetic coloring like Red 33. The inclusion of sucralose conditions young palates to expect hyper-sweetened products.

Avoid
🚫
Kids Cavity Protection Sparkle Fun

Crest

Visually appealing to kids with its suspended sparkles, but the formula relies on synthetic micas, Sodium Saccharin, SLS, and Blue 1 to create that visual effect.

Avoid
🚫

Kids Mega Bubble Berry

Aim

A budget brand that utilizes a cheap base of Cellulose Gum mixed with Sodium Saccharin, Red 33, and Sodium Lauryl Sulfate, offering no clean ingredient benefits for developing mouths.

Avoid
🚫

Kids 2in1 Toothpaste & Mouthwash (Watermelon Burst)

Colgate

This hybrid liquid-paste formula uses Sodium Lauryl Sulfate, PEG-12, Sodium Saccharin, and dual synthetic dyes (Red 33 and Red 40), offering convenience at the direct expense of ingredient safety.

Avoid

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